Privacy Policy

The Reform Grips operates this website (www.thereformgrips.com) and is responsible for the personal information we collect about you (the “data controller”). If you have any questions about your privacy, you can reach us using the contact details at the end of this policy.

When you use our website or buy from us, we may collect certain personal information, including:

• Your name, email address, phone number, shipping address, and billing address.
• Order details, such as the products you purchase, delivery information, and payment confirmation.
• Payment information: if you place an order, payment is handled securely by our third-party payment providers. We do not store your full card details.
• Basic technical information that your browser shares automatically, such as your IP address, browser type, and device information.
• Cookie and local storage data, which we use to keep essential features working — such as remembering your language preference.

We use your information to run our store properly and provide you with a smooth shopping experience. This includes using your information to:

• Process, confirm, and deliver your orders.
• Send order updates, shipping information, and customer service messages.
• Respond to your questions or support requests.
• Improve our website, products, and overall customer experience.
• Send marketing emails, offers, or updates, but only where you have agreed to receive them or where permitted by law.
• Help prevent fraud, protect our website, and meet legal or tax requirements.

Where privacy laws such as the GDPR apply, we rely on the following legal bases to use your personal information:

• Contract: when we need your information to process and deliver your order.
• Consent: when you sign up to receive our marketing emails.
• Legal obligation: when we need to keep records for tax, accounting, or legal purposes.
• Legitimate interests: when we use information to improve our website, protect our business, prevent fraud, or understand how customers use our store, as long as your rights are not overridden.

We do not sell your personal information.

We may share your information with trusted third parties who help us operate our business, such as:

• Payment processors.
• Delivery and shipping partners.
• Website hosting and ecommerce platforms.
• Email service providers that help us send order updates and replies.
• Professional advisers, regulators, or authorities where required by law.

These third parties only receive the information they need to provide their services.

We use only essential cookies and local storage that keep the website working — for example, remembering your selected language. We do not use advertising cookies or third-party tracking, and we do not build advertising profiles about you.

You can manage or block cookies and clear local storage through your browser settings. Please note that blocking some of them may affect how the website works.

If you sign up for our emails, we may send you updates about new products, offers, and news from The Reform Grips.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We ship worldwide, and some of our service providers (such as our website hosting and email providers) may store or process your information in countries outside your own. Where information is transferred internationally, we take reasonable steps to ensure it stays protected in line with this policy and applicable law.

We take reasonable steps to protect your personal information and use secure systems where appropriate. However, no website or online service can guarantee complete security, so we cannot promise that information sent over the internet will always be fully secure.

We keep your personal information only for as long as necessary for the reasons described in this Privacy Policy. This may include keeping order records for accounting, tax, legal, or customer service purposes.

When we no longer need your information, we will delete it or anonymize it where possible.

Depending on where you live, you may have certain rights over your personal information. These may include the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information.
• Object to or restrict how we use your information.
• Withdraw your consent where we rely on consent.
• Opt out of marketing emails at any time.

To make a request, please contact us using the details below.

If you are in the UK or EU, you also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information properly.

Our website is not intended for children, and we do not knowingly collect personal information from children under the age required by applicable law. If we become aware that we have collected personal information from a child, we will take steps to delete it.

Our website may contain links to third-party websites or services. We are not responsible for how those websites collect, use, or protect your information. We recommend reading their privacy policies before sharing any personal information with them.

We may update this Privacy Policy from time to time, for example if our business, website, or legal requirements change. When we update it, we will post the new version on this page and update the effective date.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at: